Connecting tomorrow's grid.

We're on a mission to help facilitate one of the largest and most important transformations in history. We're positioned to enable best in class operations for the world’s renewable energy systems and we're eager to meet exceptional folks who want to help us achieve this vision.

How will we do it?

At Wattch, we encourage three core values that help us to be a successful team and company.

Empathy: Taking the time to understand the unique perspectives of others allows us to communicate more effectively, both internally and externally.
Clarity: We value clear communication and encourage writing down decisions and processes so everyone can be in the know to avoid assumptions that lead to failure.
Sustainability: With a long term view, we take the time to do things the right way rather than the fast way. And we take care of ourselves to avoid burnout!

What's in it for you?

We're a small but mighty team and we're doing our part to offer the benefits you need to be successful. Currently, this includes:

Unlimited PTO. Really! We encourage at least a week off per quarter and actively check to be sure folks are getting the time off that they need.
Office Closure with pay. We close the office for all federal holidays plus the days between the federal Christmas and New Year holidays.
Health Benefits. We offer a Health Reimbursement Arrangement (HRA) to cover insurance premiums and medical expenses, as well as help choosing a medical plan.
Incentive Stock Options (ISO). We want you to be an owner! You'll get a generous equity package so you can win when Wattch wins.
Office on the Eastside Beltline. Our office in Atlanta is on the beltline near Krog Street Market. You can bike, walk, Marta or drive here!
WFH Tuesdays/Thursdays + remote flexibility. We work from home on Tuesdays and Thursdays and maintain flexibility to WFH as needed on other days.
Company sponsored fun. We like to have a good time and get to know each other as people, not just co-workers.
Early stage startup growth opportunity. We're a small, highly collaborative team with the ability to forge your own path as the business grows.

Content Marketer

Atlanta, GA

Full Time

Marketing

Mid Level

About Wattch

Wattch enables observability, intelligence, and control for renewable energy systems of all types and sizes. As an emerging leader in the Internet of Energy, we serve customers in the solar, battery storage, EV charging, and hydroelectric industries, with nearly 1,500 customer sites around the world connected to the platform. Our ultimate goal is to provide interoperability for every device in the world that produces or consumes energy.

About the role

As a Content Marketer, you will be responsible for developing and executing content strategies that showcase our unique perspective in the renewable energy space. You will create thought leadership content that balances technical expertise with accessibility, highlighting Wattch's unique and often contrarian viewpoint on optimizing commercial-scale solar and storage assets. You will manage our content across multiple channels to increase awareness among industry professionals and drive engagement with our brand. Most importantly, you will help build upon the increased momentum Wattch has experienced over the past several years by helping shape our brand voice, positioning, and point of view.

To be successful in this role, you should be an excellent communicator with strong storytelling abilities who is able to translate complex technical concepts into compelling content. You should be comfortable working autonomously and driving marketing initiatives with minimal supervision. An interest in or knowledge of renewable energy is also a plus!

On a given day, you will be...

Creating technical thought leadership content across channels and mediums regularly, including the Wattch blog, newsletter, social media, and webinars
Managing the development of the next iteration of Wattch’s marketing website, including defining and implementing an SEO strategy
Coordinating speaking opportunities, logistics, booth displays, collateral, and merchandise for trade shows and events
Partnering with customers to create case studies and testimonials
Collaborating with the executive team on messaging and positioning
Building relationships with industry publications and thought leaders
Analyzing content performance metrics and optimizing strategy
Proposing new topics, channels, and mediums based on prospect and customer questions, objections, and feedback, new product features, and current events

From time to time, you might also be...

Drafting op-eds and press releases as strategic opportunities arise
Designing printed collateral like one-pagers, cutsheets, hardware guides, etc.
Assisting the sales and customer success teams in drafting and updating presentations and other sales support materials
Developing long-form content such as courses, whitepapers, and research papers on technical topics with assistance and input from the Wattch team
Collaborating with the product and customer success teams to develop feature announcements and other customer-focused content
Supporting the sales team to develop custom collateral for high-value sales targets using Account Based Marketing principles

You're perfect for this role if you...

Have 2-5 years of experience in B2B marketing or content creation, preferably in SaaS, hardware, renewable energy, or another highly specialized field
Have experience managing multiple content channels simultaneously and repurposing content across those channels (blog, social, email)
Are a strong communicator with excellent storytelling and messaging abilities
Can translate complex technical concepts into accessible, valuable content
Have an eye for design and visual consistency with attention to detail
Are familiar with SEO best practices and content optimization
Are data-driven with a firm grasp of marketing KPIs
Have experience with marketing tools like HubSpot, Google Analytics, etc.
Have experience with AI content generation and design tools like Claude, Veed, Canva, etc.
Are self-motivated and comfortable working in a fast-paced startup environment
Have excellent organizational and project management skills
Have experience communicating requirements and managing contractors
Bring a creative, innovative approach to marketing challenges
Live in (or are interested in relocating to) Atlanta

Bonus points if you…

Have experience managing event marketing logistics
Have experience in illustration, graphic design, photography, or videography
Have experience with design tools such as Webflow and Adobe Creative Suite
Have experience building and implementing Account Based Marketing strategies
Have existing relationships in the renewable energy industry

If you join Wattch, you will enjoy…

Unlimited PTO, plus 11 paid federal holidays and office closed last week of the year
Health Reimbursement Arrangement (HRA) to cover medical expenses and insurance premiums
Incentive Stock Options (ISO)
Office on the Eastside Beltline in Atlanta (in office 3 days per week, work from home Tuesdays and Thursdays)
Small, highly collaborative team with direct access to founders and tons of growth opportunities

Wattch is an equal opportunity employer. We believe that the unique contributions of all Wattchers create our success and we aim to offer an inclusive environment in service to one another, our products, and the communities we serve. We value empathy, clarity, and sustainability and strive to make these values present in our daily interactions as well as our hiring process. To ensure that our products and culture continue to incorporate everyone’s perspectives and experience, we don't discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We welcome all applications.

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Please upload or submit links to a portfolio of 3-10 pieces of original content, which can include blog posts, marketing emails, webinars, videos, brochures, case studies, websites, press releases, op-eds, brochures, whitepapers, and any other formats you deem appropriate. At least 2 pieces of content must involve technical topics (energy industry topics not required). Accompany each piece of content with a one-sentence explanation of your role in producing the content. Use of AI and design templates is acceptable, and please mention this in your explanation.*

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